Los Altos, CA · Berkeley Haas MBA '26
Product and Studio Executive
AAA & Live Apps · Spatial Platforms · AR/VR · AI
Building products, teams, and new platforms that earn their place.
Built for two kinds of leadership: product organizations shaping new platforms, and studios shipping ambitious interactive experiences. Berkeley Haas MBA '26 adds formal depth in strategy, operations, and AI-enabled execution to a career already built on shipping products and leading teams.
About
I've spent 20+ years shipping products and leading teams across AAA games, live-service mobile, AR, and spatial computing, from LucasArts and Activision to Niantic and WildLife Studios, to founding ImmersiveXLabs and shipping on Apple Vision Pro.
I have owned roadmaps, feature definition, live-ops calendars, creative pipelines, and distributed teams across the US, Brazil, Israel, Vietnam, and Australia. That makes me relevant to both product leadership roles and Head of Studio roles: I can work across engineering, design, art, business, and production without losing the commercial thread.
Berkeley Haas adds formal depth in strategy, operations, finance, and executive decision-making to a career already built on shipping products and leading teams. My architecture background remains a useful differentiator, especially in spatial computing, worldbuilding, and systems thinking. Current work with AI tooling and spatial platforms keeps me close to where new categories are actually forming, and more grounded in how new technology changes cost structure, operating models, and business outcomes.
Currently
Founder & CEO, ImmersiveXLabs
Berkeley Haas MBA '26, focused on strategy, operations, and AI-enabled business execution
Open To
VP Product · Head of Studio · Product & Design leadership
Previously
WildLife Studios · Niantic · Kixeye · GREE · LucasArts · Activision
Based In
Los Altos, California
Expertise
Owned roadmaps, KPI reviews, monetization alignment, and operating cadence across premium, subscription, and platform-native products.
Led cross-functional teams across multiple continents, owned delivery cadence, and shipped without missing key windows.
Built on Apple Vision Pro, Meta Quest, and location-based AR systems with deep experience in spatial UX and real-world interaction.
Worked early on new platforms, from mobile and AR to spatial computing, when the playbook was still forming.
Implemented AI-assisted workflows that cut production costs 60% while protecting quality and improving operating leverage.
Led creative direction on major franchises and interactive experiences, with strong IP, worldbuilding, and execution discipline.
Technical Background
I have stayed hands-on across Unity / C#, AR pipelines, spatial interaction, shader work, and AI-assisted production tooling. That gives me an unusual advantage in product and studio leadership: I can work across engineering, design, art, and platform constraints without losing precision or slowing the team down.
Unity / C# · gameplay systems · UI implementation · AR pipelines
visionOS / SwiftUI / RealityKit · Meta Quest · location-based AR · mobile and console constraints
Shader / HLSL · engine-side optimization · pipeline rebuilding · AI-assisted production tooling
I can bridge product, design, art, and engineering because I have worked close enough to each layer to understand where the real tradeoffs live.
How I Work
Selected Work
Founded a spatial computing studio shipping immersive experiences for Apple Vision Pro and Meta Quest. Shipped Div Zero, a Vision Pro title designed around presence, gesture, and mixed reality, while also using the studio as a proving ground for lean AI-assisted production and platform-native product thinking.
Div Zero →
Led a cross-functional team across the US, Israel, and Brazil on a live-service mobile title. Drove 100% revenue growth through feature velocity, live-ops discipline, and monetization optimization while keeping execution reliable across a distributed org.
Led cross-functional AR art, UX, and product definition on next-generation location-based gameplay built on Niantic's platform. Helped shape AR visual systems in Unity, worked through in-field testing, and operated in the feedback loop between product needs and platform capability.
View project →
Owned creative direction and product execution across two live-service studios spanning strategy and mobile. At Kixeye, led a geo-distributed team tied to a $50M revenue portfolio. At GREE, directed a 25+ person team across the US and Australia.
Led creative direction on Star Wars titles at LucasArts, managing 60+ person teams across multiple AAA cycles, rebuilding production pipelines, and aligning with Lucasfilm on franchise IP. Earlier shipped four titles at Activision while optimizing engine-side workflows across platforms.
View project →Get in Touch
Open to VP Product, Head of Studio, and product-design leadership roles across games, spatial computing, AR/VR, and AI-driven platforms.