Los Altos, CA · Berkeley Haas MBA '26
Creative Technology Executive
AAA & Live Games · Spatial Computing · AR/VR
Building products that make emerging platforms inevitable.
About
I've spent 20+ years at the intersection of technology, design, and product from shipping AAA game titles at LucasArts and Activision to building live-service mobile at Niantic and WildLife Studios, to founding ImmersiveXLabs and launching one of the first utility apps for Apple Vision Pro.
I lead cross-functional teams across the US, Brazil, Vietnam, and Australia owning roadmaps, creative pipelines, and live-ops calendars through multiple shipped titles. An architecture degree from the National College of Arts (NCA, Lahore Distinction) gives me a spatial design depth that most product executives don't carry.
Currently completing my Executive MBA at Berkeley Haas and exploring opportunities where immersive technology, AI, and ambitious product vision converge.
Currently
Founder & CEO, ImmersiveXLabs
Executive MBA Candidate, Berkeley Haas '26
Previously
WildLife Studios · Niantic · Kixeye · GREE · LucasArts · Activision
Education
MBA · Berkeley Haas (2026)
B.Arch · NCA Lahore (Distinction)
Based In
Los Altos, California
Expertise
Building on Apple Vision Pro and Meta Quest from day one. Deep experience with AR visual systems, spatial UX, and visionOS. Founded ImmersiveXLabs to ship utility-first spatial apps before the category has a playbook.
Implemented AI-assisted creative workflows that cut production costs 60% while maintaining quality. Approach: AI as force multiplier for small teams, not headcount replacement. Built distributed studio models powered by AI tooling.
Led teams of up to 15 across four continents. Owned roadmaps, live-ops calendars, and creative pipelines for multiple shipped titles. Proven at building high-output distributed studios with zero missed launch windows.
Led creative direction for iconic franchises Star Wars, Indiana Jones in collaboration with Lucasfilm. Managed franchise alignment across multi-title AAA pipelines. Architecture training provides spatial thinking most product leaders don't have.
Drove 100% revenue growth at WildLife Studios through live-ops strategy and feature velocity. Owned monetization roadmap alignment at Kixeye for $50M revenue portfolio. Experience spans premium, F2P, live-service, and subscription models.
Track record of being early on new platforms mobile, AR, spatial computing. Studying AEC (architecture, engineering, construction) as the next domain where spatial computing creates real enterprise value.
Selected Work
Founded a spatial computing studio shipping utility-first apps for Apple Vision Pro and Meta Quest. Leading a distributed team through full product lifecycle from concept through visionOS App Store launch. Built a bootstrapped AI workflow model cutting production costs 60% vs. traditional studio overhead.
Led a cross-functional team across the US and Brazil. Drove 100% revenue growth through live-ops strategy, feature velocity, and monetization optimization. Zero missed ship dates across all releases.
Built AR design systems from prototype to ship on Niantic's platform the technology stack underlying Pokémon GO and Ingress. Established Niantic's AR visual language in Unity, adopted across product lines at global scale. Drove creative alignment across engineering, design, and live-ops teams.
Owned creative direction across two live-service studios spanning strategy games and mobile. At Kixeye, led a geo-distributed team accountable for a $50M revenue portfolio, aligning monetization roadmaps with product leadership. At GREE, directed a cross-timezone team building mobile titles across the US and Japan.
Led creative direction on Star Wars and Indiana Jones titles at LucasArts managing 60+ person teams across 5+ AAA game cycles, rebuilding the production pipeline, and aligning with Lucasfilm on franchise IP and canon. Shipped 4 titles at Activision, optimizing engine pipeline across platforms.
Get in Touch
Targeting VP Product and Head of XR roles at spatial computing and interactive technology companies. Backed by 20+ years shipping products from AAA games to Apple Vision Pro.